NEWS & INSIGHTS

When it comes to cacao and coffee, smallholder farmers – farms of 10 hectares or less – produce an overwhelming proportion of the global supply. This widespread reliance on smallholders underscores the need for systems that directly benefit them, ensuring their participation in global trade and addressing common challenges, including productivity, sustainability, and data sovereignty.

Unverifiable claims and opaque supply chains dupe consumers who are willing to pay more for sustainable products.